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Data-driven business model innovation

A Sorescu (2017). Data-driven business model innovation, Journal of Product Innovation Management, 34(5): 691-696.

In recent times, more successful startups, such as Airbnb or Uber, have been spurred by business model innovation than by product innovation. I tap into the growing stream of research on business models from the strategy literature to propose ways in which companies can leverage information networks and big data to innovate their current business models or to develop new ones. 

I provide examples on how companies can leverage internal and external data to generate new business models and I propose a few research questions that can help academics and practitioners understand the link between big data and business model innovation.

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