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Best Paper Award for Lazaridis Institute Research Director

The American Marketing Association is pleased to announce the 2019 winners of the Gerald E. Hills Award for Best Paper on Entrepreneurial Marketing.

This award is presented annually to the author(s) of the “best paper” that made a significant impact on marketing/entrepreneurship interface research in the previous 10 years. After a thorough review of candidate papers by this year’s selection committee, the winners are:

Creating Major Innovations with Customers:
Insights from Small and Young Technology Firms

Nicole E. Coviello, Richard M. Joseph
Journal of Marketing, 2012, 76 (6), 87-104.

Nicole is the Lazaridis Research Professor and Research Director of the Lazaridis Institute at Wilfrid Laurier University in Waterloo, Canada. Richard was her doctoral student at the University of Auckland He is now Head of Digital Strategy and Operations at ASB Bank, New Zealand.

About the Gerald E. Hills Best Paper Award

Gerald (Gerry) E. Hills is widely recognized for his research and expertise in entrepreneurial marketing, especially for his work on opportunity recognition. In addition, Gerry initiated and continues to organize a symposium on entrepreneurial marketing since the eighties. He was one of the AMA leaders who initiated the Special Interest Group concept. The Entrepreneurial Marketing SIG is pleased to present the best paper award in recognition of Gerry’s lifetime contributions to the field.

Nicole previously won the Gerald E. Hills Best Paper Award in 2013 for her 2006 paper: "Network Dynamics in the International New Venture," Journal of International Business Studies, 37(5), 713-731.

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