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Ali Anwar
Ali Anwar

First-year PhD student gets funding for sales research

Ali Anwar, a first-year PhD (Marketing) student in the Lazaridis School of Business and Economics, is one of three scholars to receive financial support from the American Marketing Association (AMA) Sales Special Interest Group’s (SIG) Global Sales Database initiative for his research.

"It feels great to have my research nominated as an AMA Sales SIG sponsored project,” says Anwar on the recognition. “Data collection is often one of the most challenging aspects for marketing PhD students and this support will definitely help gather insightful data to study my research questions. Moreover, it is very encouraging to know that the committee sees potential in the research project".

Anwar plans to study how core selling activities are influenced by personal goal orientations, the type of learning that a salesperson predominantly engages in, and previous performance failure serving as an opportunity to learn from.

His research is co-supervised by Maria Rouziou and Nicole Coviello. As part of the award, Anwar will be presenting his work at the winter meeting of the AMA in San Diego.

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