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Claudia Iglesias

How do we perceive Robo-Chat? A team from the Lazaridis School is finding out!

Claudia Iglesias (3rd year PhD candidate) is presenting her work "Robo-Chat: Social Perceptions of Artificial Intelligence Assistants" at the 2017 North American Conference of the Association for Consumer Research (ACR) in San Diego.

Claudia's research interests focus on consumer-brand relationships in technology contexts. She holds a BSc in Economics and a MSc in Management from NOVA School of Business and Economics (Lisbon, Portugal). Claudia has previously worked in brand management and communications for both CPG multinationals and tech start-ups. She has also lived in São Paulo (Brazil) and London (UK).

Her co-author and PhD advisor is Grant Packard of the Lazaridis School's Marketing Area. Their paper examines how the speech of artificial intelligence assistants such as Siri impacts perceptions of them as persuasion agents.

Congratulations to Claudia and Grant!

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